In the United States alone, this industry is estimated to be worth a record $72.7 BILLION as of 2019 and it's forecast to grow by 2.6% annually through 2023. It's no surprise that these companies have an interest in keeping you misinformed.
If you've ever had problems shedding a few pounds and keeping them off, IT'S NOT YOUR FAULT! They need to keep you in the dark in order to continuously line their already-deep pockets!
Here are the top 3 myths this evil industry continuously feeds the public to keep their businesses growing at these astonishing rates:
Researchers at the University of Helsinki carried out a study on 2,452 women and 2,227 men. They found that irregular eating and a history of dieting were two of the key factors that resulted in an INCREASE in weight!
This is caused because our body prevents losing excess fat following what it perceives as famine. When you do this, your body thinks you're starving and protects itself by holding onto fat for future energy use. And the more you do this, the more you train your body to hold onto more and more.
Sure, you may lose a couple pounds, but research shows that 95% of diets fail and over 66% of people end up putting on more pounds within months of starting.
Why? Because you've trained your body to hold onto fat. You're not addressing the root cause of your hunger!
To really lose excess weight and keep it off for life, you have to go after the root cause - not just treat the symptoms.
When you exercise, inflammation occurs in your body that increases your body's production of a stress hormone called cortisol. Cortisol tells your body to hold onto fat as if it were in "starvation mode".
This not only explains your inability to lose weight, but it's also why you actually gain it from exercising too much due to the compounding inflammation.
There's no doubt that exercising is healthy, but as far as permanently shedding those excess pounds goes, it's not a long-term solution. Once again, this is simply treating the symptom rather than addressing the root cause.
Believe it or not, but larger people actually have a HIGHER metabolism than slimmer people. In fact, your metabolism increases as more mass is added.
As your body stores more fat, the body needs to support that excess mass in order to carry it around. Over time, your body will build up muscle, especially in your legs, to help get you around. And more muscle equals a higher metabolic rate at rest.
So if you thought your lack of exercise was the problem, or you didn't eat the right things, or you have a slow metabolism, then think again. They had no factor in why you're overweight today!